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Fulham Road, SW10

Case studies/Fulham Road, SW10

Fulham Road, SW10

A commercial property turned into a kitchen showroom, with a basement display area and a floor put right after another contractor got it wrong.

  • 2floors fitted out
  • Retailstandard finish throughout
  • Portuguesetiled floor, replaced
  • SW10Fulham Road

Emanuel was appointed to carry out a complete refurbishment and shop fit-out of a commercial property on Fulham Road, turning the premises into a high quality kitchen showroom with an additional furniture display area in the basement.

It involved considerably more than decorating. We were responsible for bringing the different elements of the refurbishment together and making sure the finished showroom met the standard required for a customer-facing retail environment.

The showroom fit-out

The ground floor was transformed into a fully finished kitchen showroom designed to present the client's products in a clean, attractive and professional setting — preparation and finishing of the internal areas, decorating, associated carpentry, coordination of the showroom installation and the flooring.

Particular attention went into the overall finish, because the premises would be used to showcase high-end kitchens to prospective customers.

The finished kitchen showroom on Fulham Road
The premises before the fit-out, stripped back
Before After
Drag to see the premises before the fit-out and as a finished showroom
The premises during preparation and decorating Staircase and structure during the fit-out Internal preparation before finishing

Preparation, carpentry and decoration before the displays went in

Putting the floor right

An important part of this project came after the client had instructed a separate specialist flooring company. Once that flooring was installed, the owner was unhappy with both its appearance and the finished result.

Having already worked on the wider refurbishment, we were called back to provide a solution. After reviewing the existing floor and going through the options, the decision was made to move away from the specialist finish and replace it with tiles. The client selected distinctive tiles sourced from Portugal, which gave a much stronger visual finish and suited the style of the new showroom.

We carried out the preparation and installed the new tiled flooring throughout the relevant showroom areas. It made a significant difference to the overall appearance and gave the more refined, durable and professional finish the client had been looking for.

The Portuguese tiled floor in the finished showroom
The replacement Portuguese tiled floor — hard wearing, and the making of the room
Where previous work by others did not meet expectations, we were able to step in, assess the problem and provide a practical alternative rather than let it compromise the wider refurbishment.
The basement display area

The basement was intended as an additional showroom and display area for furniture. We prepared and decorated it so it could work as an extension of the main retail space rather than being treated as storage — a clean, welcoming environment where furniture could be displayed professionally.

The finished showroom displays The showroom from the street frontage Feature lighting in the finished showroom

The finished retail environment, ready for opening

Scope of works

  • Complete commercial refurbishment
  • Kitchen showroom shop fit-out
  • Preparation and decorating throughout
  • Basement refurbishment and decoration
  • Creation of a basement furniture display area
  • Assessment of previously installed specialist flooring
  • Preparation for replacement flooring
  • Installation of Portuguese floor tiles
  • Carpentry and finishing works
  • Coordination of different trades
  • Final snagging and finishing
  • Premises prepared for opening and customer use

The result

A completely transformed commercial property: a professionally finished kitchen showroom at ground floor level and a furniture display area in the basement — and a floor the owner was finally happy with.

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